Let’s talk about META tags.
If you don’t really know html code, the META tags are listed in the top section of the code between the <head> and the </head> tags. Most can be edited through the program you use to develop your web pages, or online editors.
META tags, especially the TITLE tag are very important for ranking. I’ll give an example of how I typically set up the META tags on a page and describe each one.
The example below is for a fictional widget supply company located in Houston, Texas.
<head>
<title>Houston widget supply</title>
<meta name=”ROBOTS” content=”INDEX,FOLLOW”>
<meta name=”Description” content=”Houston widget supply Company - Acme widget supplies, Houston, Texas call 123-444-4444 Custom widgets design in Houston, Tx.”>
<meta name=”Keywords” content=”widgets , Company, Houston, Texas, custom widgets, widget supply, supplies, Tx”>
<meta http-equiv=”Content-Language” content=”en-us”>
<meta http-equiv=”Content-Type” content=”text/html; charset=windows-1252″>
<link href=”styles.css” mce_href=”styles.css” rel=”stylesheet” type=”text/css”>
</head>
1. The first meta tag should be the title and it should contain 2-5 keywords, this meta tag is weighed more heavily by the search engines than the other tags…
<title>Houston widget supply</title>
2. The ROBOTS tag…
<meta name=”ROBOTS” content=”INDEX,FOLLOW”>
This tells the search engines to index this page and follow all the links on it.
If you don’t want the search engines to index or follow insert “NO INDEX,NO FOLLOW”
3. Description tag…
<meta name=”Description” content=”Houston widget supply Company - Acme widget supplies, Houston, Texas call 123-444-4444 Custom widgets design in Houston, Tx.”>
The Description tag should contain the same keywords as the title along with a short description of your page, products or services. If you are targeting a local area it’s a good idea to include your city, state, zip and phone number.
4. Keywords tag…
<meta name=”Keywords” content=”widgets , Company, Houston, Texas, custom widgets, widget supply, supplies, Tx”>
This tells the search engines what words are most important in the page. Not all search engines look at the Keyword tag any more but it should not be left out. It won’t hurt your rankings when present.
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